VisualCV

In this integrated project management role, I primarily handle the development and production of print materials that target PG&E's large commercial and industrial customers, as directed by program managers and the product group. Also responsible for development of B2B event displays/giveaways, email campaigns, and internal-/external-facing digital work.

Act as primary liaison between external vendors and internal stakeholders, lead project-based teams, create/enforce project schedules, and generally keep team members on task. Source copywriters and solicit specialized content from subject matter experts, then manage the entire copy development process, acting as editor for new/existing content, and proofreading work in all phases.

Collaborate with the internal branding group to make certain that all materials adhere to the latest brand standards, submit materials to ensure legal compliance, and provide quality control throughout the project life cycle. Financial responsibilities include estimating, monitoring of budgets, processing invoices, and quarterly/yearly reconciling of accounts.

Managed all creative work associated with the launch of this focus group facility firm’s new corporate identity (formerly known as Greenberg Studios), including development of a new name/logo, creation of a new web site, HTML email templates, revision of all print collateral and signage, the re-design of all internal and client-facing forms, and the planning and managing of B2B promotional events.

Sourced and managed copywriters, designers, developers, and photographers. Provided production oversight, quality control (revision tracking, proofreading, and site testing), wrote and edited web/email/collateral content, and established brand standards to ensure consistent messaging/tone across platforms. Management of web site build included creating RFP, vetting vendor proposals, sourcing programmers and designers, creating site diagrams and user flows, overseeing the development process, testing/bug logs, and roll-out/training for both remote and onsite staff members.

Working within Schwab's internal creative services agency, I coordinated the production of a variety of creative projects for my MarCom clients including print, direct mail, signage, POS/POP, packaging, and vehicle wraps for events. Interactive projects varied from simple HTML emails and banners to full-scale, complex site builds. Made sure that content changes in one deliverable triggered updates in all related channels.

Kept my multi-platform teams (creatives, developers, user experience architects/IAs, SMEs, production artists, etc.) on track for deadlines/deliverables, managed expectations and scope creep with my internal clients, and lead status meetings and brainstorming sessions. Acted as brand steward, systematically updating projects to reflect Schwab’s latest brand standards. Managed the change request process, proofread and provided QC for all my deliverables, and maintained audit-proof job histories.

Initially brought in to manage the development/ launch of Schwab’s Active Trader Community, the first social networking site for online traders, featuring virtual tours, personalized profiles/home pages, live/on-demand webinars, a vast resource library, as well as user-generated polls and blogs. 

From inception to delivery, responsible for facilitating the development and production of numerous US and international campaigns (primarily print, outdoor, and interactive), including supplying creative assets to partner agencies in Asia, Europe, and the Americas. Teamed with designers to create brand/campaign guides to ensure that our global studios executed all campaigns consistently across multiple platforms and continents.

Acted as liaison between the agency’s core groups, ensuring that each group’s needs were understood and addressed, and that collaboration happened throughout the project lifecycle. Worked with studio, dev and production groups to plan/manage resources, and to develop and implement more streamlined workflow procedures. Specialized in high-tech clients, like Microsoft, AMD, Xbox, and Applied Materials, and was also know for being the one who excelled in handling the more difficult internal clients.

Developed file naming conventions and server structure for tracking/documenting job rounds and assets, and worked with Traffic group to maintain stellar, Sarbanes-Oxley-proof job dockets, which easily withstood the most meticulous audits. Gently enforced policies and procedures to protect my employer and our clients. Kept a level head and a sense of humor in a high-pressure, deadline-driven environment.

Accounts: Microsoft (Windows Mobile, Xbox, Windows XP, MSN, Vista, SQL Server, etc.), Nortel, AMD, Hitachi, Applied Materials, Del Monte Foods, Penfolds & Rosemount  Wines, Duty Free Shopping Centers of Japan

Managed production of print and collateral materials, developed schedules, conducted weekly status meetings, and made sure that all projects were completed on time. Also worked with Utilization Management team to prepare extensive government compliance materials so that Kaiser’s Bay Area hospitals passed their yearly government licensing reviews. 

Hired as Classified Ad Rep, promoted to Inside Sales Rep, then began managing my department (5 direct reports), and acted as primary liaison between production, editorial, and sales. Handled diverse account base that included all major Bay Area clubs and music venues. Developed and coordinated screenings/promotions with movie studio partners such as Disney, Miramax, and New Line. Developed workflow processes to streamline the newspaper/production life cycle, and developed training manuals for instructing new staff members.